I am a huge fan of public relations ( PR ) and brand representation in our sector: small and mid-size defense companies. I think this part of the segment underutilizes these strategies. It makes sense why, but I think it’s a mistake.
As I mentioned in my previous post, some exits don’t mean you’re leaving. In fact, many types of exits are simply partial exits.
Export and trade compliance is complicated enough. There are even more nuances when exporting defense technology. It does involve National Security, so no real surprise there. It can be worth considering though. Don’t discount it simply because you think the complexity is beyond a smaller company wherewithal. Longtime friend and colleague, Rachel Booth, is an expert in this very subject. In the attached video interview she sheds light on some of the early basics you should be thinking about when considering adding international customers to your business development pipeline. Don’t be afraid. Be educated.
